# identity.md

## Organization Overview
- **Company Name:** Simply Curated
- **Mission:** To inspire moments of beauty and joy through design-centric luxury soy candles.
- **Company Structure and Legal Entity:** A 100% women-owned business. Details forthcoming on specific legal entity.
- **Founded Date and Location:** Based in Grand Rapids, Michigan. Details forthcoming on founding date.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to craftsmanship, sustainability, and creating moments of beauty and joy through thoughtfully designed products.

## Operations & Structure
- **Business Model and Operational Approach:** A design-centric luxury soy candle company. All candles are hand-poured in their studio, utilizing sustainably sourced ingredients from the USA.
- **Location(s) and Geographic Presence:** Grand Rapids, Michigan.
- **Key Partnerships and Affiliations:** Details forthcoming.